My newborn communication project is the Instagram profile the_heritage_rider.

The goal of the_heritage_rider is to encourage deeper, more meaningful connections with the places we travel through.
By reaching sites by bike and sharing engaging, story-rich content about their heritage, I invite people to slow down, look closer, and value the lesser-known aspects of landscapes and territories. This promotes a more sustainable form of tourism (both environmentally and culturally) by highlighting places beyond the typical bucket list.
Are you a heritage institution (museum, national park, association…), a cycling brand,
or do you simply enjoy cycling/history?